As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.
Brands spend more on Facebook than any other social network. However, marketers are uncertain if that investment is well-spent.
In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly native ad formats fuel growth in the market.
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